Marketing-Planning Marketing Programs (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 11 - 14 of 14

Get 1 year subscription: Access detailed explanations (illustrated with images and videos) to 398 questions. Access all new questions we will add tracking exam-pattern and syllabus changes. View Sample Explanation or View Features.

Rs. 250.00 or

Question number: 11

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one of the following is not a function of advertising?

Choices

Choice (4) Response

a.

Persuading the customer

b.

Information to the customer

c.

Understanding the buying capacity of a customer

d.

Remind customer to purchase the product again

Question number: 12

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which of the following is not the method of determining advertising effectiveness?

Choices

Choice (4) Response

a.

Sales test

b.

Overnight duty of employees

c.

Recall test

d.

Inquiries

Question number: 13

» Marketing » Planning Marketing Programs » Product and Product Strategies

Appeared in Year: 2015

MCQ▾

Question

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a________. (December) (Paper-3)

Choices

Choice (4) Response

a.

Shopping Segment

b.

Shopping typology

c.

Shopping Orientation

d.

Shopping Perspective

Question number: 14

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one is the factor which influences the media selection?

Choices

Choice (4) Response

a.

Product characteristic

b.

Cost of the media

c.

Target audience

d.

All a. , b. and c. are correct

Sign In