Marketing-Planning Marketing Programs (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 5 - 10 of 14

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Question number: 5

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

By which kind of area Public Relations efforts are applied by PR agencies in the field of tourism?

Choices

Choice (4) Response

a.

Agriculture

b.

Education

c.

Audience (Media and Non media)

d.

Infrastructure

Question number: 6

» Marketing » Planning Marketing Programs » Product and Product Strategies

Appeared in Year: 2015

MCQ▾

Question

The retail attraction model is called the________. (December) (Paper-3)

Choices

Choice (4) Response

a.

Retail gravitation model

b.

Retail dispersion model

c.

Retail composition model

d.

Retail network model

Question number: 7

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one of the following is the objective for a manufacturer’s consumer product advertising?

Choices

Choice (4) Response

a.

To increase Sales Directly

b.

To create awareness and interest

c.

For Wider coverage

d.

All a. , b. and c. are correct

Question number: 8

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

When the agency staff attempts to define their clients marketing problems they may decide that they lack sufficient information to reach a sound judgement and will take the assistance of?

Choices

Choice (4) Response

a.

The Research Department

b.

The Creative Department

c.

The Media Department

d.

All of the above

Question number: 9

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one of the following is the advantage of advertisement?

Choices

Choice (4) Response

a.

Frequent appeal

b.

Accessibility

c.

Wider coverage

d.

All a. , b. and c. are correct

Question number: 10

» Marketing » Planning Marketing Programs » Product Line, Product Mix, Branding and Packaging

Appeared in Year: 2015

MCQ▾

Question

A retailer being temporarily out of a particular brand is called: (December) (Paper-3)

Choices

Choice (4) Response

a.

Blackouts

b.

Whiteouts

c.

Shortage

d.

Stock outs

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