Marketing-Planning Marketing Programs (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 1 - 4 of 14

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Question number: 1

» Marketing » Planning Marketing Programs » Distribution Channels and Strategies

Appeared in Year: 2012

Assertion-Reason▾

Assertion (Ꭺ)

Tourism Distribution Channels have profound effects on the competitiveness and profitability of tourism organizations. (June)

Reason (Ꭱ)

Distribution is becoming the most critical factors for the competitiveness of tourism organizations.

Choices

Choice (4) Response

a.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

b.

Ꭺ is true but Ꭱ is false

c.

Ꭺ is false but Ꭱ is true

d.

Both Ꭺ and Ꭱ are true but Ꭱ is NOT the correct explanation of Ꭺ

Question number: 2

» Marketing » Planning Marketing Programs » Product and Product Strategies

Appeared in Year: 2012

MCQ▾

Question

“ASDL” (Assymetric Digital Subscriber Lines) will enable the (June)

Choices

Choice (4) Response

a.

E-commerce without communication

b.

Resort accommodations, security scanning, passport controls much easier

c.

E-Commerce in real time with interaction there by avoiding the need for travelling

d.

Provide information about destination facilities, infrastructure and transport options.

Question number: 3

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which kind of communication technique can use for PR?

Choices

Choice (4) Response

a.

News

b.

Films

c.

TV

d.

All a. , b. and c. are correct

Question number: 4

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Public Relations involves

Choices

Choice (4) Response

a.

Measure designed to improve the image of service

b.

Support Sales activities

c.

Create favorable climate for its advertising

d.

All a. , b. and c. are correct

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