Marketing-Marketing of Tourism Services (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 1 - 1 of 1

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Question number: 1

» Marketing » Marketing of Tourism Services

Appeared in Year: 2015

MCQ▾

Question

Services have four distinctive characteristics that greatly affect the design of marketing programs. Which of the following is not one of these characteristics? (December) (Paper-2)

Choices

Choice (4) Response

a.

Perishability

b.

Intangibility

c.

Communicability

d.

Variability

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