Marketing-Market Segmentation and Positioning [NTA-NET (UGC-NET) Tourism Administration & Management (93)]: Questions 7 - 11 of 33
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Question 7
Statement True-False▾
Geographic location is unimportant when planning marketing strategies for industrial markets:
Choices
Choice (4) | Response | |
---|---|---|
a. | False | |
b. | True | |
c. | Question does not provide sufficient data or is vague | |
d. | All of the above |
Question 8
Statement True-False▾
Only one segmentation variable should be used to identify a target market.
Choices
Choice (4) | Response | |
---|---|---|
a. | True | |
b. | False | |
c. | Question does not provide sufficient data or is vague | |
d. | None of the above |
Question 9
Question MCQ▾
Target marketing begins with a three-stage process, the first stage begins with:
Choices
Choice (4) | Response | |
---|---|---|
a. | Choosing which segments to target. | |
b. | Understanding ways to achieve competitive advantage. | |
c. | Grouping customers according to their needs and characteristics. | |
d. | Developing a thorough understanding of the needs and characteristics of the target market. |
Question 10
Statement True-False▾
Lifestyle segmentation variables group people according to where they live.
Choices
Choice (4) | Response | |
---|---|---|
a. | True | |
b. | False | |
c. | None of the above | |
d. | All of the above |
Question 11
Question MCQ▾
What are the basic characteristics of an SBU?
A. It is a single business or collection of related business.
B. It has its own set of competitors
C. It has its own manager who is responsible for strategic planning
Choices
Choice (4) | Response | |
---|---|---|
a. | A and C only | |
b. | B and C only | |
c. | A, B and C | |
d. | A and B only |