Marketing-Market Segmentation and Positioning [NTA-NET (UGC-NET) Tourism Administration & Management (93)]: Questions 7 - 11 of 33

Choose Programs:

🎓 Study Material (489 Notes): 2024-2025 Syllabus

Rs. 600.00 -OR-

3 Year Validity (Multiple Devices)

Topic-wise Notes & SampleDetails

🎯 2513 MCQs (& PYQs) with Full Explanations (2024-2025 Exam)

Rs. 600.00 -OR-

3 Year Validity (Multiple Devices)

CoverageDetailsSample Explanation

Help me Choose & Register (Watch Video) Already Subscribed?

Question 7

Statement True-False▾

Geographic location is unimportant when planning marketing strategies for industrial markets:

Choices

Choice (4)Response

a.

False

b.

True

c.

Question does not provide sufficient data or is vague

d.

All of the above

Edit

Question 8

Statement True-False▾

Only one segmentation variable should be used to identify a target market.

Choices

Choice (4)Response

a.

True

b.

False

c.

Question does not provide sufficient data or is vague

d.

None of the above

Edit

Question 9

Question MCQ▾

Target marketing begins with a three-stage process, the first stage begins with:

Choices

Choice (4)Response

a.

Choosing which segments to target.

b.

Understanding ways to achieve competitive advantage.

c.

Grouping customers according to their needs and characteristics.

d.

Developing a thorough understanding of the needs and characteristics of the target market.

Edit

Question 10

Statement True-False▾

Lifestyle segmentation variables group people according to where they live.

Choices

Choice (4)Response

a.

True

b.

False

c.

None of the above

d.

All of the above

Edit

Question 11

Question MCQ▾

What are the basic characteristics of an SBU?

A. It is a single business or collection of related business.

B. It has its own set of competitors

C. It has its own manager who is responsible for strategic planning

Choices

Choice (4)Response

a.

A and C only

b.

B and C only

c.

A, B and C

d.

A and B only

Edit