Marketing-Market Segmentation and Positioning (CBSE-NET (Based on NTA-UGC) Tourism Administration (Paper-II)): Questions 1 - 6 of 6
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Question number: 1
» Marketing » Market Segmentation and Positioning
Question
Demographical Segmentation of market includes?
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Age Groups |
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| b. | Sex Differences |
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| c. | Marital Status |
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| d. | All a. , b. and c. are correct |
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Question number: 2
» Marketing » Market Segmentation and Positioning
Question
Which one of the following is the objective of market segmentation?
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | For entertainment of customers |
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| b. | For developing new markets for product variations |
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| c. | For provide things to the customer in cheap rates |
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| d. | All of the above |
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Question number: 3
» Marketing » Market Segmentation and Positioning
Question
Which of the following is the example of classification of market segmentation according to geographical Segmentation?
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Income Levels |
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| b. | Age Group |
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| c. | Individual Lifestyle |
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| d. | Sales Regions |
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Question number: 4
» Marketing » Market Segmentation and Positioning
Question
Which one of the following is Product Based Segmentation?
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Income levels |
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| b. | Travel purpose |
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| c. | Sex differences |
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| d. | Individual life styles |
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Question number: 5
» Marketing » Market Segmentation and Positioning
Question
A technique is used by the organizations to effectively target selected groups in market with specially designed products or services are called?
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Market Distribution Channel |
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| b. | Market Segmentation |
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| c. | Marketing strategy |
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| d. | All of the above |
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Question number: 6
» Marketing » Market Segmentation and Positioning
Question
Income Levels includes in which kind of market segmentation?
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Psychological Segmentation |
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| b. | Product Based Segmentation |
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| c. | Behavioral Segmentation |
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| d. | Socio-Economic Segmentation |
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