Marketing-Market Segmentation and Positioning [NTA-NET (Based on NTA-UGC) Tourism Administration (Paper-II)]: Questions 1 - 4 of 9

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Question 1

Market Segmentation and Positioning
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Question

MCQ▾

Demographical Segmentation of market includes?

Choices

Choice (4)Response
a.Marital Status
b.Age Groups
c.Sex Differences
d.All a. , b. and c. are correct

Question 2

Market Segmentation and Positioning
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Question

MCQ▾

Which one of the following is the objective of market segmentation?

Choices

Choice (4)Response
a.For entertainment of customers
b.For provide things to the customer in cheap rates
c.For developing new markets for product variations
d.All of the above

Question 3

Market Segmentation and Positioning
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Appeared in Year: 2011

Question

MCQ▾

Give the right sequence of destination positioning process? (December)

I. Identify the competitive set of destinations in the target market and travel context.

II. Identify the target market and travel context.

III. Identify the motivation/benefits sought by previous visitors and non – visitors.

IV. Identify Perceptions of the strengths and weakness of each of the competitive set of destinations.

Choices

Choice (4)Response
a.(II), (I), (III), (IV)
b.(IV), (I), (II), (III)
c.(II), (III), (I), (IV)
d.(I), (III), (II), (IV)

Question 4

Market Segmentation and Positioning
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Question

MCQ▾

Which of the following is the example of classification of market segmentation according to geographical Segmentation?

Choices

Choice (4)Response
a.Age Group
b.Sales Regions
c.Income Levels
d.Individual Lifestyle