Marketing-Market Segmentation and Positioning (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 1 - 6 of 6

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Question number: 1

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Demographical Segmentation of market includes?

Choices

Choice (4) Response

a.

Age Groups

b.

Sex Differences

c.

Marital Status

d.

All a. , b. and c. are correct

Question number: 2

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Which one of the following is the objective of market segmentation?

Choices

Choice (4) Response

a.

For entertainment of customers

b.

For developing new markets for product variations

c.

For provide things to the customer in cheap rates

d.

All of the above

Question number: 3

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Which of the following is the example of classification of market segmentation according to geographical Segmentation?

Choices

Choice (4) Response

a.

Income Levels

b.

Age Group

c.

Individual Lifestyle

d.

Sales Regions

Question number: 4

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Which one of the following is Product Based Segmentation?

Choices

Choice (4) Response

a.

Income levels

b.

Travel purpose

c.

Sex differences

d.

Individual life styles

Question number: 5

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

A technique is used by the organizations to effectively target selected groups in market with specially designed products or services are called?

Choices

Choice (4) Response

a.

Market Distribution Channel

b.

Market Segmentation

c.

Marketing strategy

d.

All of the above

Question number: 6

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Income Levels includes in which kind of market segmentation?

Choices

Choice (4) Response

a.

Psychological Segmentation

b.

Product Based Segmentation

c.

Behavioral Segmentation

d.

Socio-Economic Segmentation

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