Marketing-Market Segmentation and Positioning [NTA-NET (Based on NTA-UGC) Tourism Administration (Paper-II)]: Questions 1 - 4 of 9
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Question 1
Question 2
Question
MCQ▾Which one of the following is the objective of market segmentation?
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | For entertainment of customers | |
| b. | For provide things to the customer in cheap rates | |
| c. | For developing new markets for product variations | |
| d. | All of the above | |
Question 3
Appeared in Year: 2011
Question
MCQ▾Give the right sequence of destination positioning process? (December)
I. Identify the competitive set of destinations in the target market and travel context.
II. Identify the target market and travel context.
III. Identify the motivation/benefits sought by previous visitors and non – visitors.
IV. Identify Perceptions of the strengths and weakness of each of the competitive set of destinations.
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | (II), (I), (III), (IV) | |
| b. | (IV), (I), (II), (III) | |
| c. | (II), (III), (I), (IV) | |
| d. | (I), (III), (II), (IV) | |