Marketing-Market Segmentation and Positioning (NTA-NET (Based on NTA-UGC) Tourism Administration (Paper-II)): Questions 1 - 6 of 7

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Question number: 1

» Marketing » Market Segmentation and Positioning

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Question

Demographical Segmentation of market includes?

Choices

Choice (4) Response

a.

Marital Status

b.

Age Groups

c.

Sex Differences

d.

All a. , b. and c. are correct

Question number: 2

» Marketing » Market Segmentation and Positioning

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Question

Which one of the following is the objective of market segmentation?

Choices

Choice (4) Response

a.

For entertainment of customers

b.

For provide things to the customer in cheap rates

c.

For developing new markets for product variations

d.

All of the above

Question number: 3

» Marketing » Market Segmentation and Positioning

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Question

Which of the following is the example of classification of market segmentation according to geographical Segmentation?

Choices

Choice (4) Response

a.

Age Group

b.

Sales Regions

c.

Income Levels

d.

Individual Lifestyle

Question number: 4

» Marketing » Market Segmentation and Positioning

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Question

Which one of the following is Product Based Segmentation?

Choices

Choice (4) Response

a.

Travel purpose

b.

Individual life styles

c.

Income levels

d.

Sex differences

Question number: 5

» Marketing » Market Segmentation and Positioning

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Question

A technique is used by the organizations to effectively target selected groups in market with specially designed products or services are called?

Choices

Choice (4) Response

a.

Market Distribution Channel

b.

Market Segmentation

c.

Marketing strategy

d.

All of the above

Question number: 6

» Marketing » Market Segmentation and Positioning

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Question

Income Levels includes in which kind of market segmentation?

Choices

Choice (4) Response

a.

Psychological Segmentation

b.

Product Based Segmentation

c.

Behavioral Segmentation

d.

Socio-Economic Segmentation

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