Marketing-Interactive and Relationship Marketing [NTA-NET (Based on NTA-UGC) Tourism Administration (Paper-II)]: Questions 1 - 3 of 3

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Question 1

Interactive and Relationship Marketing

Appeared in Year: 2010

Question

Assertion-Reason▾

Assertion(Ꭺ)

“Public relations” in Tourism is growing discipline in India

(June Paper-II)

Reason(Ꭱ)

It may be a “Think Tank” of the Organization.

Choices

Choice (4)Response

a.

Both Ꭺ and Ꭱ are false

b.

Ꭺ is false but Ꭱ is true

c.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

d.

Ꭺ is true but Ꭱ is false

Question 2

Interactive and Relationship Marketing

Appeared in Year: 2019

Question

Assertion-Reason▾

Assertion(Ꭺ)

Feedback control, the most popular type of control, takes place after the activity is done. (June)

Reason(Ꭱ)

Feedback control is helpful in hospitality industry situations where a number of activities repeat themselves; so resorts and hotels have developed several controls that help measure and report on these activities.

Choices

Choice (4)Response

a.

Both Ꭺ and Ꭱ are false

b.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

c.

Both Ꭺ and Ꭱ are true but Ꭱ is NOT the correct explanation of Ꭺ

d.

Ꭺ is true but Ꭱ is false

Question 3

Interactive and Relationship Marketing

Appeared in Year: 2011

Question

MCQ▾

The book “The Presentation of self in Everyday Life” related to service encounter was written by (December)

Choices

Choice (4)Response

a.

Howard Schultz

b.

Dale B G

c.

Feigen Baum A V

d.

Erving Goffman

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