Marketing-Core Concepts in Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 1 - 6 of 6

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Question number: 1

» Marketing » Core Concepts in Marketing

MCQ▾

Question

“Marketing is finding out what the consumer wants and selling it to him at a profit” this definition of marketing is given by?

Choices

Choice (4) Response

a.

Philips

b.

Kotler

c.

Carl Dysinger

d.

Neville Teller

Question number: 2

» Marketing » Core Concepts in Marketing

MCQ▾

Question

Which of the following is not the function of marketing?

Choices

Choice (4) Response

a.

Market research

b.

Product formulation

c.

Product development

d.

Itinerary

Question number: 3

» Marketing » Core Concepts in Marketing

MCQ▾

Question

The tourist product can be analyzed in term of?

Choices

Choice (4) Response

a.

Attractions

b.

Facilities

c.

Accessibilities

d.

All a. , b. and c. are correct

Question number: 4

» Marketing » Core Concepts in Marketing

MCQ▾

Question

The SERVQUAL model is also known as

Choices

Choice (4) Response

a.

Plog’s Model

b.

Differential Model

c.

Nordic Model

d.

Gaps Model

Question number: 5

» Marketing » Core Concepts in Marketing

MCQ▾

Question

“Marketing is concerned essentially with the prediction people’s future behavior and an attempt to influence their behavior in some particular way” defines by

Choices

Choice (4) Response

a.

Eugene J. Kelly

b.

Kotler

c.

Dr. William H

d.

Colin Mclver

Question number: 6

» Marketing » Core Concepts in Marketing

Appeared in Year: 2015

MCQ▾

Question

What is penetrating price? (December) (Paper-3)

Choices

Choice (4) Response

a.

Where prices differ accordingly to different market sectors

b.

Low price is set in the early stage of life cycle in order to build market share

c.

Where the price is determined by the cost of providing the product

d.

The price is decided upon and then the product “reversed engineered” to deliver that price

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