Marketing-Analysis and Selection of Market (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 1 - 7 of 7

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Question number: 1

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Kotler has defined two more Ps of marketing. These are

Choices

Choice (4) Response
a.

Power and Political Influence

b.

Population and Public

c.

Product and Power

d.

Power and Place

Question number: 2

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Which one of the following is Sales support Technique?

Choices

Choice (4) Response
a.

Printed Material

b.

Newsletters

c.

Special Offers

d. All a. , b. and c. are correct

Question number: 3

» Marketing » Analysis and Selection of Market

MCQ▾

Question

The mixture of various marketing tools is called?

Choices

Choice (4) Response
a.

Market Value

b.

Marketing Mix

c.

Market Segmentation

d.

Market Design

Question number: 4

» Marketing » Analysis and Selection of Market

MCQ▾

Question

The three revised variables were introduced to be used for travel and tourism in 1993 by?

Choices

Choice (4) Response
a.

Philip Kotler

b.

McCarthy

c.

Cowell

d.

Tom

Question number: 5

» Marketing » Analysis and Selection of Market

MCQ▾

Question

In the concept of new product development the first commercialization step would follow?

Choices

Choice (4) Response
a.

Evaluation

b.

Test Marketing

c.

Business Analysis

d. All of the above

Question number: 6

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Which of the following is not a stage of creative process

Choices

Choice (4) Response
a.

Verification

b.

Research

c.

Saturation

d.

Preparation

Question number: 7

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Which one of the following is variable of ‘four P’ described by McCarthy described in 1960?

Choices

Choice (4) Response
a.

Promotion

b.

Price

c.

Product

d. All a. , b. and c. are correct

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