Marketing-Analysis and Selection of Market [NTA-NET (UGC-NET) Tourism Administration & Management (93)]: Questions 1 - 6 of 9

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Question 1

Question MCQ▾

Kotler has defined two more Ps of marketing. These are

Choices

Choice (4)Response

a.

Power and Place

b.

Population and Public

c.

Power and Political Influence

d.

Product and Power

Edit

Question 2

Question MCQ▾

Which one of the following is Sales support Technique?

Choices

Choice (4)Response

a.

Printed Material

b.

Newsletters

c.

Special Offers

d.

All a., b. and c. are correct

Edit

Question 3

Question MCQ▾

The mixture of various marketing tools is called?

Choices

Choice (4)Response

a.

Market Design

b.

Marketing Mix

c.

Market Segmentation

d.

Market Value

Edit

Question 4

Question MCQ▾

The three revised variables were introduced to be used for travel and tourism in 1993 by?

Choices

Choice (4)Response

a.

Tom

b.

McCarthy

c.

Philip Kotler

d.

Cowell

Edit

Question 5

Appeared in Year: 2019

Question MCQ▾

China began relaxing its trade policy in 1978, and opened its doors for foreign companies. Which one of the following Western brands entered the country in 1979? (June)

Choices

Choice (4)Response

a.

Kodak

b.

Pizza Hut

c.

Coca-Cola

d.

KFC

Edit

Question 6

Question MCQ▾

In the concept of new product development the first commercialization step would follow?

Choices

Choice (4)Response

a.

Evaluation

b.

Test Marketing

c.

Business Analysis

d.

All of the above

Edit