Marketing-Analysis and Selection of Market [NTA-NET (UGC-NET) Tourism Administration & Management (93)]: Questions 1 - 6 of 9
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Question 1
Question MCQ▾
Kotler has defined two more Ps of marketing. These are
Choices
Choice (4) | Response | |
---|---|---|
a. | Power and Place | |
b. | Population and Public | |
c. | Power and Political Influence | |
d. | Product and Power |
Question 2
Question MCQ▾
Which one of the following is Sales support Technique?
Choices
Choice (4) | Response | |
---|---|---|
a. | Printed Material | |
b. | Newsletters | |
c. | Special Offers | |
d. | All a., b. and c. are correct |
Question 3
Question MCQ▾
The mixture of various marketing tools is called?
Choices
Choice (4) | Response | |
---|---|---|
a. | Market Design | |
b. | Marketing Mix | |
c. | Market Segmentation | |
d. | Market Value |
Question 4
Question MCQ▾
The three revised variables were introduced to be used for travel and tourism in 1993 by?
Choices
Choice (4) | Response | |
---|---|---|
a. | Tom | |
b. | McCarthy | |
c. | Philip Kotler | |
d. | Cowell |
Question 5
Appeared in Year: 2019
Question MCQ▾
China began relaxing its trade policy in 1978, and opened its doors for foreign companies. Which one of the following Western brands entered the country in 1979? (June)
Choices
Choice (4) | Response | |
---|---|---|
a. | Kodak | |
b. | Pizza Hut | |
c. | Coca-Cola | |
d. | KFC |
Question 6
Question MCQ▾
In the concept of new product development the first commercialization step would follow?
Choices
Choice (4) | Response | |
---|---|---|
a. | Evaluation | |
b. | Test Marketing | |
c. | Business Analysis | |
d. | All of the above |