Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 40 - 44 of 44

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Question number: 40

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Income Levels includes in which kind of market segmentation?

Choices

Choice (4) Response

a.

Psychological Segmentation

b.

Product Based Segmentation

c.

Behavioral Segmentation

d.

Socio-Economic Segmentation

Question number: 41

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Which one of the following is variable of ‘four P’ described by McCarthy described in 1960?

Choices

Choice (4) Response

a.

Promotion

b.

Price

c.

Product

d.

All a. , b. and c. are correct

Question number: 42

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which of the following is not the method of determining advertising effectiveness?

Choices

Choice (4) Response

a.

Sales test

b.

Overnight duty of employees

c.

Recall test

d.

Inquiries

Question number: 43

» Marketing » Planning Marketing Programs » Product and Product Strategies

Appeared in Year: 2015

MCQ▾

Question

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a________. (December) (Paper-3)

Choices

Choice (4) Response

a.

Shopping Segment

b.

Shopping typology

c.

Shopping Orientation

d.

Shopping Perspective

Question number: 44

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one is the factor which influences the media selection?

Choices

Choice (4) Response

a.

Product characteristic

b.

Cost of the media

c.

Target audience

d.

All a. , b. and c. are correct

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