Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 35 - 39 of 44

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Question number: 35

» Marketing » Managing Capacity and Demand

Appeared in Year: 2015

MCQ▾

Question

Investment, capacity constraints and tourist impacts are examples of________. (December) (Paper-2)

Choices

Choice (4) Response

a.

Supply Side Factor

b.

Marketing Factor

c.

Demand Side Factor

d.

Destination Factor

Question number: 36

» Marketing » Core Concepts in Marketing

Appeared in Year: 2015

MCQ▾

Question

What is penetrating price? (December) (Paper-3)

Choices

Choice (4) Response

a.

Where prices differ accordingly to different market sectors

b.

Low price is set in the early stage of life cycle in order to build market share

c.

Where the price is determined by the cost of providing the product

d.

The price is decided upon and then the product “reversed engineered” to deliver that price

Question number: 37

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one of the following is the advantage of advertisement?

Choices

Choice (4) Response

a.

Frequent appeal

b.

Accessibility

c.

Wider coverage

d.

All a. , b. and c. are correct

Question number: 38

» Marketing » Planning Marketing Programs » Product Line, Product Mix, Branding and Packaging

Appeared in Year: 2015

MCQ▾

Question

A retailer being temporarily out of a particular brand is called: (December) (Paper-3)

Choices

Choice (4) Response

a.

Blackouts

b.

Whiteouts

c.

Shortage

d.

Stock outs

Question number: 39

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one of the following is not a function of advertising?

Choices

Choice (4) Response

a.

Persuading the customer

b.

Information to the customer

c.

Understanding the buying capacity of a customer

d.

Remind customer to purchase the product again

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