Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 29 - 34 of 44

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Question number: 29

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

When the agency staff attempts to define their clients marketing problems they may decide that they lack sufficient information to reach a sound judgement and will take the assistance of?

Choices

Choice (4) Response

a.

The Research Department

b.

The Creative Department

c.

The Media Department

d.

All of the above

Question number: 30

» Marketing » Analysis and Selection of Market

MCQ▾

Question

In the concept of new product development the first commercialization step would follow?

Choices

Choice (4) Response

a.

Evaluation

b.

Test Marketing

c.

Business Analysis

d.

All of the above

Question number: 31

» Marketing » Core Concepts in Marketing

MCQ▾

Question

The SERVQUAL model is also known as

Choices

Choice (4) Response

a.

Plog’s Model

b.

Differential Model

c.

Nordic Model

d.

Gaps Model

Question number: 32

» Marketing » Core Concepts in Marketing

MCQ▾

Question

“Marketing is concerned essentially with the prediction people’s future behavior and an attempt to influence their behavior in some particular way” defines by

Choices

Choice (4) Response

a.

Eugene J. Kelly

b.

Kotler

c.

Dr. William H

d.

Colin Mclver

Question number: 33

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Which of the following is not a stage of creative process

Choices

Choice (4) Response

a.

Verification

b.

Research

c.

Saturation

d.

Preparation

Question number: 34

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

A technique is used by the organizations to effectively target selected groups in market with specially designed products or services are called?

Choices

Choice (4) Response

a.

Market Distribution Channel

b.

Market Segmentation

c.

Marketing strategy

d.

All of the above

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