Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 22 - 28 of 44

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Question number: 22

» Marketing » Core Concepts in Marketing

MCQ▾

Question

Which of the following is not the function of marketing?

Choices

Choice (4) Response

a.

Market research

b.

Product formulation

c.

Product development

d.

Itinerary

Question number: 23

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one of the following is the objective for a manufacturer’s consumer product advertising?

Choices

Choice (4) Response

a.

To increase Sales Directly

b.

To create awareness and interest

c.

For Wider coverage

d.

All a. , b. and c. are correct

Question number: 24

» Marketing » Analysis and Selection of Market

MCQ▾

Question

The three revised variables were introduced to be used for travel and tourism in 1993 by?

Choices

Choice (4) Response

a.

Philip Kotler

b.

McCarthy

c.

Cowell

d.

Tom

Question number: 25

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Which one of the following is Product Based Segmentation?

Choices

Choice (4) Response

a.

Income levels

b.

Travel purpose

c.

Sex differences

d.

Individual life styles

Question number: 26

» Marketing » Core Concepts in Marketing

MCQ▾

Question

The tourist product can be analyzed in term of?

Choices

Choice (4) Response

a.

Attractions

b.

Facilities

c.

Accessibilities

d.

All a. , b. and c. are correct

Question number: 27

» Marketing » Marketing Skills for Tourism » Self Motivation

MCQ▾

Question

Which one of the following is not a motivation factor for a cabin crew?

Choices

Choice (4) Response

a.

High Salary

b.

Training

c.

Overnight Duty

d.

Support of Airhostess

Question number: 28

» Marketing » Competitive Differentiation and Competitive Marketing Strategies

Appeared in Year: 2015

MCQ▾

Question

Rising promotion costs and shrinking profit margins are the result of (December) (Paper-2)

Choices

Choice (4) Response

a.

Globalization

b.

Heightened competition

c.

Changing technology

d.

Privatization

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