Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 16 - 21 of 44

Get 1 year subscription: Access detailed explanations (illustrated with images and videos) to 398 questions. Access all new questions we will add tracking exam-pattern and syllabus changes. View Sample Explanation or View Features.

Rs. 250.00 or

Question number: 16

» Marketing » Core Concepts in Marketing

MCQ▾

Question

“Marketing is finding out what the consumer wants and selling it to him at a profit” this definition of marketing is given by?

Choices

Choice (4) Response

a.

Philips

b.

Kotler

c.

Carl Dysinger

d.

Neville Teller

Question number: 17

» Marketing » Analysis and Selection of Market

MCQ▾

Question

The mixture of various marketing tools is called?

Choices

Choice (4) Response

a.

Market Value

b.

Marketing Mix

c.

Market Segmentation

d.

Market Design

Question number: 18

» Marketing » Marketing of Tourism Services

Appeared in Year: 2015

MCQ▾

Question

Services have four distinctive characteristics that greatly affect the design of marketing programs. Which of the following is not one of these characteristics? (December) (Paper-2)

Choices

Choice (4) Response

a.

Perishability

b.

Intangibility

c.

Communicability

d.

Variability

Question number: 19

» Marketing » Planning Marketing Programs » Product and Product Strategies

Appeared in Year: 2015

MCQ▾

Question

The retail attraction model is called the________. (December) (Paper-3)

Choices

Choice (4) Response

a.

Retail gravitation model

b.

Retail dispersion model

c.

Retail composition model

d.

Retail network model

Question number: 20

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Which of the following is the example of classification of market segmentation according to geographical Segmentation?

Choices

Choice (4) Response

a.

Income Levels

b.

Age Group

c.

Individual Lifestyle

d.

Sales Regions

Question number: 21

» Marketing » Marketing Skills for Tourism » Creativity

Appeared in Year: 2013

MCQ▾

Question

Feedback can be used as

Choices

Choice (4) Response

a.

Analyzing the decoder

b.

Carrying out instructions

c.

Evaluating effectiveness of communication

d.

Creating micro barrier

Sign In