Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 10 - 15 of 44

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Question number: 10

» Marketing » Marketing Skills for Tourism » Self Motivation

MCQ▾

Question

A manager offer an employee holiday package for his excellent preformation. It is

Choices

Choice (4) Response

a.

Buttering

b.

Skill Development

c.

Motivation

d.

De-motivation

Question number: 11

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Public Relations involves

Choices

Choice (4) Response

a.

Measure designed to improve the image of service

b.

Support Sales activities

c.

Create favorable climate for its advertising

d.

All a. , b. and c. are correct

Question number: 12

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Demographical Segmentation of market includes?

Choices

Choice (4) Response

a.

Age Groups

b.

Sex Differences

c.

Marital Status

d.

All a. , b. and c. are correct

Question number: 13

» Marketing » Marketing Management Philosophies

Appeared in Year: 2015

MCQ▾

Question

The important steps involved in management by objectives are

1. Setting organizational objectives

2. Clarifying Organizational roles

3. Setting subordinates’ goals

4. Tying resources with goals

The correct sequence of these steps is: (December) (Paper-2)

Choices

Choice (4) Response

a.

1, 2, 3, 4

b.

1, 3, 2, 4

c.

2, 3, 4, 1

d.

1, 2, 4, 3

Question number: 14

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Which one of the following is the objective of market segmentation?

Choices

Choice (4) Response

a.

For entertainment of customers

b.

For developing new markets for product variations

c.

For provide things to the customer in cheap rates

d.

All of the above

Question number: 15

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

By which kind of area Public Relations efforts are applied by PR agencies in the field of tourism?

Choices

Choice (4) Response

a.

Agriculture

b.

Education

c.

Audience (Media and Non media)

d.

Infrastructure

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