Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 5 - 9 of 44

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Question number: 5

» Marketing » Consumer Buying Behaviour

Appeared in Year: 2015

MCQ▾

Question

The five stage model of the consumer buying process includes all the following stages except________. (December) (Paper-2)

Choices

Choice (4) Response

a.

Problem recognition

b.

Information search

c.

Social interaction

d.

Purchase decision

Question number: 6

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Kotler has defined two more Ps of marketing. These are

Choices

Choice (4) Response

a.

Power and Political Influence

b.

Population and Public

c.

Product and Power

d.

Power and Place

Question number: 7

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which kind of communication technique can use for PR?

Choices

Choice (4) Response

a.

News

b.

Films

c.

TV

d.

All a. , b. and c. are correct

Question number: 8

» Marketing » Marketing Management Philosophies

Appeared in Year: 2015

Match List-Ⅰ List-Ⅱ▾

Question

Match the items in List-1 with those in List 2 and select the correct answer using the codes given below the list. (December) (Paper-2)
List-Ⅰ (Authors) List-Ⅱ (Topics Included In Books)

(A)

Abraham Maslow

(i)

Need Hierarchy theory

(B)

Max Weber

(ii)

MBO

(C)

Elton Mayo

(iii)

Bureaucratic model of organization

(D)

Peter Druker

(iv)

Howthorne studies

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (i)
  • (iv)
  • (iii)
  • (ii)

b.

  • (i)
  • (ii)
  • (iv)
  • (iii)

c.

  • (i)
  • (iii)
  • (iv)
  • (ii)

d.

  • (i)
  • (ii)
  • (iii)
  • (iv)

Question number: 9

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Which one of the following is Sales support Technique?

Choices

Choice (4) Response

a.

Printed Material

b.

Newsletters

c.

Special Offers

d.

All a. , b. and c. are correct

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