Marketing (CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III)): Questions 1 - 4 of 44

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Question number: 1

» Marketing » Planning Marketing Programs » Distribution Channels and Strategies

Appeared in Year: 2012

Assertion-Reason▾

Assertion (Ꭺ)

Tourism Distribution Channels have profound effects on the competitiveness and profitability of tourism organizations. (June)

Reason (Ꭱ)

Distribution is becoming the most critical factors for the competitiveness of tourism organizations.

Choices

Choice (4) Response

a.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

b.

Ꭺ is true but Ꭱ is false

c.

Ꭺ is false but Ꭱ is true

d.

Both Ꭺ and Ꭱ are true but Ꭱ is NOT the correct explanation of Ꭺ

Question number: 2

» Marketing » New Product Development and Product Life Cycle

Appeared in Year: 2012

MCQ▾

Question

In tourism marketing “Destination Facilities” consider to be an element of? (June)

Choices

Choice (4) Response

a.

Generic Product

b.

Expected Product

c.

Core Benefit

d.

Augmented Product

Question number: 3

» Marketing » Planning Marketing Programs » Product and Product Strategies

Appeared in Year: 2012

MCQ▾

Question

“ASDL” (Assymetric Digital Subscriber Lines) will enable the (June)

Choices

Choice (4) Response

a.

E-commerce without communication

b.

Resort accommodations, security scanning, passport controls much easier

c.

E-Commerce in real time with interaction there by avoiding the need for travelling

d.

Provide information about destination facilities, infrastructure and transport options.

Question number: 4

» Marketing » Tourism Marketing

MCQ▾

Question

Marketing of tour packages includes

Choices

Choice (4) Response

a.

Insurance

b.

Product Sale

c.

Ticketing

d.

All a. , b. and c. are correct

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