Marketing [NTA-NET (UGC-NET) Tourism Administration & Management (93)]: Questions 1 - 5 of 213
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Question 1
Appeared in Year: 2014
Question MCQ▾
Branding seeks (June Paper II)
Choices
Choice (4) | Response | |
---|---|---|
a. | To differentiate the product | |
b. | To charge differential price | |
c. | To give attractive name to a product | |
d. | To sell the product in different countries |
Question 2
Appeared in Year: 2014
Question MCQ▾
Pricing decisions are most complex at which stage of the product life cycle? (June Paper II)
Choices
Choice (4) | Response | |
---|---|---|
a. | Growth | |
b. | Introduction | |
c. | Decline stage | |
d. | Maturity |
Question 3
Appeared in Year: 2014
Question MCQ▾
In the model of consumer adoption of new products developed by Everitt M. Rogers, the first category of people to adopt a new product is called (June Paper II)
Choices
Choice (4) | Response | |
---|---|---|
a. | Early adopters | |
b. | First users | |
c. | Innovators | |
d. | Initial adopters |
Question 4
Appeared in Year: 2014
Question MCQ▾
The competition commission of India has no rule in regulating which of the following? (June)
Choices
Choice (4) | Response | |
---|---|---|
a. | Abuse of Market Power | |
b. | Unfair Trade Practices | |
c. | Restrictive Trade Agreements | |
d. | Mergers and Acquisitions |
Question 5
Appeared in Year: 2015
Question MCQ▾
When the company՚s sales person contacts the customer from time to time with suggestions about improved uses of product or additional range of the products, then it is called as: (December)
Choices
Choice (4) | Response | |
---|---|---|
a. | Reactive Marketing | |
b. | Proactive marketing | |
c. | Relationship marketing | |
d. | Accountable marketing |