Marketing [NTA-NET (Based on NTA-UGC) Tourism Administration (Paper-II)]: Questions 1 - 4 of 77

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Question 1

Appeared in Year: 2015

Question

MCQ▾

The five stage model of the consumer buying process includes all the following stages except________. (December) (Paper-2)

Choices

Choice (4)Response

a.

Social interaction

b.

Purchase decision

c.

Problem recognition

d.

Information search

Question 2

Marketing
Place Branding and Destination Image (New 2019)

Appeared in Year: 2019

Question

MCQ▾

Key phases of Brand Building process of destination include following. Arrange the phases in a logical sequence: (June)

(i) Identity Development

(ii) Image Investigation

(iii) Brand Design

(iv) Brand Management

(v) Brand Communication

Select the correct option:

Choices

Choice (4)Response

a.

(ii) , (iii) , (i) , (iv) , (v)

b.

(ii) , (i) , (iii) , (v) , (iv)

c.

(iii) , (iv) , (v) , (i) , (ii)

d.

(i) , (ii) , (iii) , (iv) , (v)

Question 3

Appeared in Year: 2010

Question

Assertion-Reason▾

Assertion(Ꭺ)

“Public relations” in Tourism is growing discipline in India

(June Paper-II)

Reason(Ꭱ)

It may be a “Think Tank” of the Organization.

Choices

Choice (4)Response

a.

Both Ꭺ and Ꭱ are false

b.

Ꭺ is false but Ꭱ is true

c.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

d.

Ꭺ is true but Ꭱ is false

Question 4

Marketing
Gap Model of Service Quality (New 2019)

Appeared in Year: 2019

Question

MCQ▾

According to the Gap Model of Service Quality, which of the following are correct? (December)

(i) Gap 1 is about management perception

(ii) Gap 2 is about service quality specification

(iii) Gap 3 is about service delivery

(iv) Gap 4 is about market communication

Choose the correct option:

Choices

Choice (4)Response

a.

(iii) and (iv)

b.

(iv) and (i)

c.

(ii) and (iii)

d.

(i) and (ii)

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