Marketing [NTA-NET (UGC-NET) Tourism Administration & Management (93)]: Questions 1 - 5 of 213

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Question 1

Appeared in Year: 2014

Question MCQ▾

Branding seeks (June Paper II)

Choices

Choice (4)Response

a.

To differentiate the product

b.

To charge differential price

c.

To give attractive name to a product

d.

To sell the product in different countries

Edit

Question 2

Appeared in Year: 2014

Question MCQ▾

Pricing decisions are most complex at which stage of the product life cycle? (June Paper II)

Choices

Choice (4)Response

a.

Growth

b.

Introduction

c.

Decline stage

d.

Maturity

Edit

Question 3

Appeared in Year: 2014

Question MCQ▾

In the model of consumer adoption of new products developed by Everitt M. Rogers, the first category of people to adopt a new product is called (June Paper II)

Choices

Choice (4)Response

a.

Early adopters

b.

First users

c.

Innovators

d.

Initial adopters

Edit

Question 4

Appeared in Year: 2014

Question MCQ▾

The competition commission of India has no rule in regulating which of the following? (June)

Choices

Choice (4)Response

a.

Abuse of Market Power

b.

Unfair Trade Practices

c.

Restrictive Trade Agreements

d.

Mergers and Acquisitions

Edit

Question 5

Appeared in Year: 2015

Question MCQ▾

When the company՚s sales person contacts the customer from time to time with suggestions about improved uses of product or additional range of the products, then it is called as: (December)

Choices

Choice (4)Response

a.

Reactive Marketing

b.

Proactive marketing

c.

Relationship marketing

d.

Accountable marketing

Edit