NTA-NET (Based on NTA-UGC) Tourism Administration (Paper-II): Questions 385 - 390 of 608

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Question number: 385

» Marketing » Market Segmentation and Positioning

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MCQ▾

Question

Income Levels includes in which kind of market segmentation?

Choices

Choice (4) Response

a.

Psychological Segmentation

b.

Product Based Segmentation

c.

Behavioral Segmentation

d.

Socio-Economic Segmentation

Question number: 386

» Marketing » Analysis and Selection of Market

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MCQ▾

Question

Which one of the following is variable of ‘four P’ described by McCarthy described in 1960?

Choices

Choice (4) Response

a.

Promotion

b.

Product

c.

Price

d.

All a. , b. and c. are correct

Question number: 387

» Marketing » Planning Marketing Programs » Product and Product Strategies

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MCQ▾

Question

Which of the following is not the method of determining advertising effectiveness?

Choices

Choice (4) Response

a.

Overnight duty of employees

b.

Recall test

c.

Sales test

d.

Inquiries

Question number: 388

» Types of Tourism in India » Tourism Products : Typology and Unique Features

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MCQ▾

Question

The statement “Cigarettes are not allowed in aircrafts” is

Choices

Choice (4) Response

a.

Wrong

b.

Correct

c.

Depends on traveler

d.

All of the above

Question number: 389

» Marketing » Planning Marketing Programs » Product and Product Strategies

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Appeared in Year: 2015

MCQ▾

Question

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a________. (December) (Paper-3)

Choices

Choice (4) Response

a.

Shopping Segment

b.

Shopping typology

c.

Shopping Orientation

d.

Shopping Perspective

Question number: 390

» Marketing » Planning Marketing Programs » Product and Product Strategies

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MCQ▾

Question

Which one is the factor which influences the media selection?

Choices

Choice (4) Response

a.

Cost of the media

b.

Product characteristic

c.

Target audience

d.

All a. , b. and c. are correct

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