CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III): Questions 383 - 388 of 398

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Question number: 383

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which one of the following is not a function of advertising?

Choices

Choice (4) Response

a.

Persuading the customer

b.

Information to the customer

c.

Understanding the buying capacity of a customer

d.

Remind customer to purchase the product again

Question number: 384

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

Income Levels includes in which kind of market segmentation?

Choices

Choice (4) Response

a.

Psychological Segmentation

b.

Product Based Segmentation

c.

Behavioral Segmentation

d.

Socio-Economic Segmentation

Question number: 385

» Marketing » Analysis and Selection of Market

MCQ▾

Question

Which one of the following is variable of ‘four P’ described by McCarthy described in 1960?

Choices

Choice (4) Response

a.

Promotion

b.

Price

c.

Product

d.

All a. , b. and c. are correct

Question number: 386

» Marketing » Planning Marketing Programs » Product and Product Strategies

MCQ▾

Question

Which of the following is not the method of determining advertising effectiveness?

Choices

Choice (4) Response

a.

Sales test

b.

Overnight duty of employees

c.

Recall test

d.

Inquiries

Question number: 387

» Types of Tourism in India » Tourism Products : Typology and Unique Features

MCQ▾

Question

The statement “Cigarettes are not allowed in aircrafts” is

Choices

Choice (4) Response

a.

Wrong

b.

Depends on traveler

c.

Correct

d.

All of the above

Question number: 388

» Marketing » Planning Marketing Programs » Product and Product Strategies

Appeared in Year: 2015

MCQ▾

Question

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a________. (December) (Paper-3)

Choices

Choice (4) Response

a.

Shopping Segment

b.

Shopping typology

c.

Shopping Orientation

d.

Shopping Perspective

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