CBSE-NET (UGC) Tourism Administration (Paper-II & Paper-III): Questions 371 - 375 of 398

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Question number: 371

» Marketing » Market Segmentation and Positioning

MCQ▾

Question

A technique is used by the organizations to effectively target selected groups in market with specially designed products or services are called?

Choices

Choice (4) Response

a.

Market Distribution Channel

b.

Market Segmentation

c.

Marketing strategy

d.

All of the above

Question number: 372

» Financial Management and Planning » Working Capital Management » Receivables Management

MCQ▾

Question

Which of the following is the characteristic of receivables arising out of track credit?

Choices

Choice (4) Response

a.

It involves an element of risk

b.

It implies the projection of the transaction in the future

c.

Receivable is based on economic value

d.

All a. , b. and c. are correct

Question number: 373

» Marketing » Managing Capacity and Demand

Appeared in Year: 2015

MCQ▾

Question

Investment, capacity constraints and tourist impacts are examples of________. (December) (Paper-2)

Choices

Choice (4) Response

a.

Supply Side Factor

b.

Marketing Factor

c.

Demand Side Factor

d.

Destination Factor

Question number: 374

» Marketing » Core Concepts in Marketing

Appeared in Year: 2015

MCQ▾

Question

What is penetrating price? (December) (Paper-3)

Choices

Choice (4) Response

a.

Where prices differ accordingly to different market sectors

b.

Low price is set in the early stage of life cycle in order to build market share

c.

Where the price is determined by the cost of providing the product

d.

The price is decided upon and then the product “reversed engineered” to deliver that price

Question number: 375

» Financial Management and Planning » Working Capital Management » Inventory Management

MCQ▾

Question

Which one of the following is the reason behind holding inventories?

Choices

Choice (4) Response

a.

For supplying finished goods on a regular basis

b.

To facilitate the production in its factory

c.

Company may purchase raw material in bulk to get discount

d.

All a. , b. and c. are correct

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