NTA-NET (UGC-NET) Psychology (04) Theories of Motivation & Work Motivation-Cognitive Dissonance Theory Study Material (Page 1 of 3)
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Cognitive Dissonance Theory: Characteristics of Dissonance
Dissonance is the feeling of uncomfortable tension, which comes from holding two conflicting thoughts in the mind at the same time. According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their cognitions (i.e.. , beliefs, opini…
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Cognitive Dissonance Theory: Factors Affecting the Strength of the Dissonance and Principles of Festinger՚s Theory
Factors Affecting the Strength of the Dissonance
- Strength of conflict between dissonant thoughts
- The importance of the subject
- The number of dissonant beliefs
- The importance attached to each belief
- Inability to rationalize and explain away the conflict
Principles of Festinger՚s Theory
- D…
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