NTA-NET (UGC-NET) Psychology (04) Social Psychology-Group and Social Influence Study Material (Page 3 of 4)

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Plans of Prevention of Social Loafing: Peer Pressure on Conformity: Peer Pressure on Conformity

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Plans of Prevention of Social Loafing: Peer Pressure on Conformity

  • One way to reduce social stagnation is to identify the effort made by each member towards the group goal. In this case, every member will be fully active in carrying out their responsibilities even in the group situation.
  • To reduce …

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Persuasion: Elements of Persuasion

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Persuasion

  • Persuasion is a method of changing a person՚s feelings, feelings, behaviors, or general evaluation towards an object, issue, or person. In other words, it is a deliberate technique adopted by one person to change another person՚s thoughts, behavior, and decisions.
  • The power and prevalence of persuasion inspired psychologists to research in this area. In the 1950s, Carl Hovland and his collaborators at Yale University conducted the first systematic analysis of persuasion known as the Yale Communication Project. The Yale group determined that the four elements are present in all pers…

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