NTA-NET (UGC-NET) Psychology (04) Communication-Information Overload Study Material (Page 1 of 1)

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Information Overload: Information Overload and Sensory Overload and Causes of Information Overload

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Information overload is a term popularized by Alvin Toffler that refers to the difficulty a person can have in understanding an issue and making decisions that can be caused by the presence of too much information. The term itself is mentioned in a 1964 book by Bertram Gross, The Managing of Organizations.

Information Overload and Sensory Overload

Toffler՚s explains information overload as the Information Age՚s version of sensory overload. Sensory overload was th…

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Information Overload: Miller՚s Seven Reactions to Information Overload

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Miller՚s Seven Reactions to Information Overload

  • Omission: Omission refers to failure to process some information
  • Error: Error refers to inaccurate processing of information
  • Escape: Escape is a tendency that involves avoiding the task in hand
  • Approximation: Approximation is a blanket and non-precise way of responding. It involves cutting the number of categories of discrimination
  • Queuing: Queuing refers to delaying information processing during peak period with a hope of catching up in free seasons
  • Multiple Channels: Multiple channels technique refers to using parallel channels for p…

… (31 more words) …

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