Attitude-Measurement of Attitude [NTA-NET (UGC-NET) Psychology (04)]: Questions 10 - 13 of 28

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Question 10

Appeared in Year: 2014

Question Match List-Ⅰ List-Ⅱ▾

List-Ⅰ (Attitude Scaling Technique)List-Ⅱ (Feature)
(A)

Summated ratings

(i)

Employs ‘Z’ as a measure of scale value

(B)

Scalogram

(ii)

Determine whether set of items forms unidimensional scale

(C)

Equal appearing intervals

(iii)

Can assess multidimensional attitudes

(D)

Paired comparison

(iv)

Suitable for scaling large number of items

Choices

Choice (4)Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (i)
  • (ii)
  • (iv)
  • (iii)

b.

  • (iii)
  • (ii)
  • (iv)
  • (i)

c.

  • (iv)
  • (ii)
  • (iii)
  • (i)

d.

  • (iv)
  • (ii)
  • (i)
  • (iii)

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Question 11

Question MCQ▾

Self-report measures are accurate only to the extent that respondents are willing or able to report their attitudes ________.

Choices

Choice (4)Response

a.

Correctly

b.

Indecisive

c.

Incorrectly

d.

All of the above

Edit

Question 12

Appeared in Year: 2015

Question MCQ▾

Which one of the following semantic dimensions are measured by the “semantic differential scale” ? (June)

Choices

Choice (4)Response

a.

Evaluation, potency and action

b.

Potency and action

c.

Evaluation and action

d.

Evaluation and potency

Edit

Passage

Read the following paragraph and answer the question that follows:

The most popular method of measuring attitudes is to administer the attitude scale. Although Bogardus Social Distance Scale (1925) is one of the first attitude scales, a major breakthrough in attitude scaling was made by L. L. Thurstone who developed the law of comparative judgement (LCJ) and also proposed the three scaling methods – paired comparison, equal appearing intervals, and successive intervals. In the paired comparison, every statement/stimulus is paired with every other statement/stimulus. The computational methods of paired comparison are most extensively developed and use Thurstone՚s LCJ directly for this purpose. Since the paired comparison method has limitations in scaling large number of statements/stimuli, the two other methods – equal appearing intervals, and successive intervals – were developed by Thurstone. The method of successive intervals was computationally laborious in the pre – computer era and hence it was not so popular. In the classical scaling tradition Guttmann developed the scalogram technique and Edwards developed the scale discrimination technique. Likert՚s development of summated rating represent an important landmark in attitude measurement. It follows the traditional psychometric model. Aiken and Groth – Marnatt (2009) pointed out that other scaling techniques, less frequently used for attitude assessment, include Osgood՚s semantic differential, Q – sort, Magnitude estimation, expectancy value scaling, facet analysis, multidimensional scaling etc.

Question 13 (1 of 5 Based on Passage)

Appeared in Year: 2015

Question MCQ▾

If eleven attitude statements are to be scaled by the method of paired comparison, what would be the number of pairs? (June)

Choices

Choice (4)Response

a.

121

b.

11

c.

55

d.

110

Edit