NTA-NET (UGC-NET) Management (& Allied Subjects) (17): Questions 1 of 3339

Question MCQ▾

Market modification and product modification strategies used in which stage of “PLC” ,

Choices

Choice (4)Response

a.

Decline stage

b.

Growth stage

c.

Introduction stage

d.

Maturity stage

Edit

Answer

d.

Explanation

  • During maturity stage, it is characterized by a continuous decline in the growth rate of its sales volume due to more competitors, therefore, Market modification and product modification strategies used in maturity stage of “PLC” .
  • On the other hand, Introduction stage is the first stage of the PLC and started with the launching of new product in the market.
  • Growth is the stage during which the product is accepted by consumers characterized by a rapid increase in its sales volume and profits. Decline is the final stage of the product, at that time product becomes obsolete in the market.

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