Marketing Management-Understanding Customer and Competition (CBSE-NET (Based on NTA-UGC) Management (Paper-II)): Questions 1 - 5 of 20

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Question number: 1

» Marketing Management » Understanding Customer and Competition

Appeared in Year: 2014

MCQ▾

Question

The competition commission of India has no rule in regulating which of the following? (June)

Choices

Choice (4) Response

a.

Unfair Trade Practices

b.

Mergers and Acquisitions

c.

Restrictive Trade Agreements

d.

Abuse of Market Power

Question number: 2

» Marketing Management » Understanding Customer and Competition

MCQ▾

Question

Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

Choices

Choice (4) Response

a.

Rebate database

b.

Event database

c.

Premium database

d.

Customer database

Question number: 3

» Marketing Management » Understanding Customer and Competition

MCQ▾

Question

Joint buying decision-making is more common when:

Choices

Choice (4) Response

a.

The household contains a married couple.

b.

The household has a high income.

c.

The household contains several young children.

d.

The household contains two income earners.

Question number: 4

» Marketing Management » Understanding Customer and Competition

MCQ▾

Question

An evoked set of brands is:

Choices

Choice (4) Response

a.

The group of brands sold by a large corporation.

b.

Brands, which the consumer seriously considers before making a purchase.

c.

All the brands available in the market place.

d.

The brand choice a consumer makes.

Question number: 5

» Marketing Management » Understanding Customer and Competition

MCQ▾

Question

The extent to which consumers evaluate a brand before purchase depends on:

Choices

Choice (4) Response

a.

A Disposable income

b.

Position or role in the buying centre

c.

Level of involvement

d.

Level of need

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