Marketing Management-Product Life Cycle (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 1 - 6 of 6

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Question number: 1

» Marketing Management » Product Life Cycle

Appeared in Year: 2014

MCQ▾

Question

Pricing decisions are most complex at which stage of the product life cycle? (June Paper II)

Choices

Choice (4) Response

a.

Growth

b.

Maturity

c.

Introduction

d.

Decline stage

Question number: 2

» Marketing Management » Product Life Cycle

Appeared in Year: 2015

MCQ▾

Question

A state of demand where major part of the market dislikes the product and may even pay the price to avoid it may be called as: (December)

Choices

Choice (4) Response

a.

Distractive Demand

b.

Overfull Demand

c.

Declining demand

d.

Negative Demand

Question number: 3

» Marketing Management » Product Life Cycle

Appeared in Year: 2010

MCQ▾

Question

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product? (June Paper II)

Choices

Choice (4) Response

a.

Maturity

b.

Introduction

c.

Decline

d.

Growth

Question number: 4

» Marketing Management » Product Life Cycle

MCQ▾

Question

Profits related to new product in its introductory stage are

Choices

Choice (4) Response

a.

Negative

b.

Higher

c.

Declining

d.

Continuously rising

Question number: 5

» Marketing Management » Product Life Cycle

MCQ▾

Question

In Product Life Cycle stages, stage in which company’s investment costs mount is classified as

Choices

Choice (4) Response

a.

Buying stage

b.

Development stage

c.

Testing stage

d.

Merger stage

Question number: 6

» Marketing Management » Product Life Cycle

MCQ▾

Question

Customers in introduction stage of life cycle of products are classified as

Choices

Choice (4) Response

a.

Innovators

b.

Early adopters

c.

Middle majority customers

d.

Laggards

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