Marketing Management-Product (CBSE-NET (Based on NTA-UGC) Management (Paper-II & Paper-III)): Questions 1 - 3 of 3

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Question number: 1

» Marketing Management » Product

Appeared in Year: 2015

Match List-Ⅰ List-Ⅱ▾

Question

Match the items of List-I and List-II (December)
List-Ⅰ List-Ⅱ

(A)

Total adaptation and conformity strategy

(i)

Overcome transport risk by countering perceived risks

(B)

Product Adaptation Strategy

(ii)

Perceived and demonstrable superior products

(C)

Availability and security Strategy

(iii)

Foreign Producer gives a straight copy

(D)

Technical Innovation Strategy

(iv)

Modification to existing products

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (iii)
  • (iv)
  • (i)
  • (ii)

b.

  • (ii)
  • (iii)
  • (i)
  • (iv)

c.

  • (iv)
  • (iii)
  • (i)
  • (ii)

d.

  • (ii)
  • (iii)
  • (iv)
  • (i)

Question number: 2

» Marketing Management » Product

MCQ▾

Question

Marketers usually classify consumer products based upon Customer buying behavior into ________

  1. Convenience products

  2. Shopping Products

  3. Specialty products

  4. Unsought products

Choices

Choice (4) Response

a.

1, 2, 3 and 4

b.

2, 3 and 4

c.

1, 2 and 3

d.

1, 3 and 4

Question number: 3

» Marketing Management » Product

MCQ▾

Question

A just-in-time approach to purchasing and production requires a company to adopt an ________ approach.

Choices

Choice (4) Response

a.

Innovative

b.

Internal

c.

Integrated

d.

Interactive

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