Marketing Management-Pricing Methods and Strategies (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 1 - 2 of 2

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Question number: 1

» Marketing Management » Pricing Methods and Strategies » Pricing Methods

Appeared in Year: 2015

MCQ▾

Question

When the companies pay less attention to its own costs or demands and basis its price largely on competitors’ price then it is known as: (December)

Choices

Choice (4) Response

a.

Going rate pricing

b.

Psychological pricing

c.

Image pricing

d.

Value pricing

Question number: 2

» Marketing Management » Pricing Methods and Strategies » Pricing Concepts

Appeared in Year: 2013

MCQ▾

Question

What kind of pricing strategy a firm should normally follow for marketing electronic goods? (June Paper II)

Choices

Choice (4) Response

a.

Cost plus pricing strategy

b.

Penetration pricing strategy

c.

Skimming pricing strategy

d.

None of the above

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