Marketing Management-Pricing Methods and Strategies (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 1 - 6 of 7

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Question number: 1

» Marketing Management » Pricing Methods and Strategies » Pricing Methods

Appeared in Year: 2015

MCQ▾

Question

When the companies pay less attention to its own costs or demands and basis its price largely on competitors’ price then it is known as: (December)

Choices

Choice (4) Response

a.

Going rate pricing

b.

Psychological pricing

c.

Image pricing

d.

Value pricing

Question number: 2

» Marketing Management » Pricing Methods and Strategies » Pricing Concepts

Appeared in Year: 2013

MCQ▾

Question

What kind of pricing strategy a firm should normally follow for marketing electronic goods? (June Paper II)

Choices

Choice (4) Response

a.

Cost plus pricing strategy

b.

Penetration pricing strategy

c.

Skimming pricing strategy

d.

None of the above

Question number: 3

» Marketing Management » Pricing Methods and Strategies » Pricing Concepts

MCQ▾

Question

Price adjustment strategies includes

Choices

Choice (4) Response

a.

Discount pricing

b.

Dynamic pricing

c.

Promotional pricing

d.

All a. , b. and c. are correct

Question number: 4

» Marketing Management » Pricing Methods and Strategies » Pricing Concepts

MCQ▾

Question

Pricing strategies related to product mix consists of

Choices

Choice (4) Response

a.

Product bundle pricing

b.

By-product pricing

c.

Captive product pricing

d.

All a. , b. and c. are correct

Question number: 5

» Marketing Management » Pricing Methods and Strategies » Pricing Concepts

MCQ▾

Question

New product pricing strategy through which companies set lower prices to gain large market share is classified as

Choices

Choice (4) Response

a.

Optional product pricing

b.

Skimming pricing

c.

Penetration pricing

d.

Captive product pricing

Question number: 6

» Marketing Management » Pricing Methods and Strategies » Pricing Methods

MCQ▾

Question

Two broad strategies for new products are

Choices

Choice (4) Response

a.

market penetration pricing

b.

product line pricing

c.

market skimming pricing

d.

Both a. and c. are correct

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