Marketing Management-New Product Development (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 1 - 1 of 1

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Question number: 1

» Marketing Management » New Product Development

Appeared in Year: 2014

MCQ▾

Question

In the model of consumer adoption of new products developed by Everitt M. Rogers, the first category of people to adopt a new product is called (June Paper II)

Choices

Choice (4) Response
a.

Early adopters

b.

Initial adopters

c.

First users

d.

Innovators

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