Marketing Management-New Product Development (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 1 - 1 of 1
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Question number: 1
» Marketing Management » New Product Development
Appeared in Year: 2014
In the model of consumer adoption of new products developed by Everitt M. Rogers, the first category of people to adopt a new product is called (June Paper II)