Marketing Management-New Product Development (CBSE-NET (Based on NTA-UGC) Management (Paper-II)): Questions 1 - 5 of 5

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Question number: 1

» Marketing Management » New Product Development

Appeared in Year: 2014

MCQ▾

Question

In the model of consumer adoption of new products developed by Everitt M. Rogers, the first category of people to adopt a new product is called (June Paper II)

Choices

Choice (4) Response

a.

Early adopters

b.

Initial adopters

c.

First users

d.

Innovators

Question number: 2

» Marketing Management » New Product Development

MCQ▾

Question

According to the diffusion of innovation theory the second group of new product adopters, representing of the total market, are called:

Choices

Choice (4) Response

a.

Early majority

b.

Early adopters

c.

Late majority

d.

Stars

Question number: 3

» Marketing Management » New Product Development

True-False▾

Following Statement is true or false:

When considering new product development, speed to market is important.

Question number: 4

» Marketing Management » New Product Development

MCQ▾

Question

In order to fully understand new product development we need to distinguish between ________and ________.

Choices

Choice (4) Response

a.

Invention and innovation

b.

Invention and production

c.

Invention and development

d.

Innovation and Introduction

Question number: 5

» Marketing Management » New Product Development

MCQ▾

Question

According to the diffusion of innovation theory the Laggards group of new product adopters, represent what percentage of the total market?

Choices

Choice (4) Response

a.

13.5 %

b.

34 %

c.

2.5 %

d.

16 %

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