Marketing Management-Marketing Research [NTA-NET (UGC-NET) Management (& Allied Subjects) (17)]: Questions 6 - 10 of 56
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Question 6
Question MCQ▾
Company selling a wide range of products into diverse markets is called:
Choices
Choice (4) | Response | |
---|---|---|
a. | Functional organization | |
b. | Matrix organization | |
c. | Market centered organization | |
d. | Product based organization |
Question 7
Question MCQ▾
Firms that focus their attention on developing a coordinated marketing mix for each brand with regard to marketing organization are examples of:
Choices
Choice (4) | Response | |
---|---|---|
a. | Matrix organizations. | |
b. | Product based organizations. | |
c. | Customer led organizations. | |
d. | Market Centred organizations. |
Question 8
Question MCQ▾
The buying criteria used by organizations is often based on:
Choices
Choice (4) | Response | |
---|---|---|
a. | Hospitality and gifts received. | |
b. | Relationships with the supplier՚s sales force. | |
c. | Economic and technical issues. | |
d. | Extras included as part of the product offer. |
Question 9
Statement True-False▾
Market research is only used by commercial companies.
Choices
Choice (4) | Response | |
---|---|---|
a. | False | |
b. | True | |
c. | Question does not provide sufficient data or is vague | |
d. | None of the above |
Question 10
Question MCQ▾
The study of changes in world population and age distribution is known as:
Choices
Choice (4) | Response | |
---|---|---|
a. | Ethics | |
b. | Sociology | |
c. | Ageism | |
d. | Demographics |