Marketing Management-Marketing Research [NTA-NET (UGC-NET) Management (& Allied Subjects) (17)]: Questions 6 - 10 of 56

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Question 6

Question MCQ▾

Company selling a wide range of products into diverse markets is called:

Choices

Choice (4)Response

a.

Functional organization

b.

Matrix organization

c.

Market centered organization

d.

Product based organization

Edit

Question 7

Question MCQ▾

Firms that focus their attention on developing a coordinated marketing mix for each brand with regard to marketing organization are examples of:

Choices

Choice (4)Response

a.

Matrix organizations.

b.

Product based organizations.

c.

Customer led organizations.

d.

Market Centred organizations.

Edit

Question 8

Question MCQ▾

The buying criteria used by organizations is often based on:

Choices

Choice (4)Response

a.

Hospitality and gifts received.

b.

Relationships with the supplier՚s sales force.

c.

Economic and technical issues.

d.

Extras included as part of the product offer.

Edit

Question 9

Statement True-False▾

Market research is only used by commercial companies.

Choices

Choice (4)Response

a.

False

b.

True

c.

Question does not provide sufficient data or is vague

d.

None of the above

Edit

Question 10

Question MCQ▾

The study of changes in world population and age distribution is known as:

Choices

Choice (4)Response

a.

Ethics

b.

Sociology

c.

Ageism

d.

Demographics

Edit