Marketing Management-Marketing Research (CBSE-NET (Based on NTA-UGC) Management (Paper-II)): Questions 1 - 5 of 40

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Question number: 1

» Marketing Management » Marketing Research » Sources of Information

Appeared in Year: 2014

MCQ▾

Question

Pepsico used ________ to enter the Indian market in the early 1980s. (June Papar II)

Choices

Choice (4) Response

a.

Multistage marketing

b.

Meta marketing

c.

Mega marketing

d.

Micro marketing

Question number: 2

» Marketing Management » Marketing Research » Data Collection

Appeared in Year: 2014

MCQ▾

Question

The most widely used method of collecting the primary data is (June Paper II)

Choices

Choice (4) Response

a.

Experimental Research

b.

Statistical Research

c.

Survey Research

d.

Observation Research

Question number: 3

» Marketing Management » Marketing Research » Sources of Information

Appeared in Year: 2012

MCQ▾

Question

Marketing research does not normally (June Paper II)

Choices

Choice (4) Response

a.

Describe the current situation

b.

Gather environmental information

c.

Provide a continuous source of information

d.

Relate to all aspects of marketing operations

Question number: 4

» Marketing Management » Marketing Research » Sources of Information

MCQ▾

Question

Systematic examination of a firm’s marketing environment, objectives, strategies, and activities, with a view to identifying key strategic issues and opportunities, is called:

Choices

Choice (4) Response

a.

SWOT analysis

b.

Marketing audit

c.

PEST analysis

d.

PERT analysis

Question number: 5

» Marketing Management » Marketing Research » Data Collection

MCQ▾

Question

The process of building, maintaining and using customer database for the purpose of contacting and building customer relationships is known as

Choices

Choice (4) Response

a.

Data warehousing

b.

Data mining

c.

Database Marketing

d.

None of the above

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