Marketing Management-Emerging Trends in Marketing [NTA-NET (UGC-NET) Management (& Allied Subjects) (17)]: Questions 1 - 4 of 13

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Question 1

Appeared in Year: 2018

Question MCQ▾

Which among the following is not included in seven Ps of marketing mix given by Booms and Bitner? (December)

Choices

Choice (4)Response

a.

Physical Evidence

b.

People

c.

Politics

d.

Process

Edit

Question 2

Question Assertion-Reason▾

Assertion(Ꭺ)

Search Engine Marketing is a service that help businesses gain market online via advertisements on search engines.

Reason(Ꭱ)

Content Marketing revolves around the management and execution of different written, engaging, downloadable and visual Digital Media Content.

Choices

Choice (4)Response

a.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

b.

Ꭺ is false but Ꭱ is true

c.

Both Ꭺ and Ꭱ are false

d.

Both Ꭺ and Ꭱ are true but Ꭱ is NOT the correct explanation of Ꭺ

Edit

Question 3

Appeared in Year: 2019

Question MCQ▾

The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products is known as (June Paper-2)

Choices

Choice (4)Response

a.

Marketing trivia

b.

Marketing inertia

c.

Marketing phobia

d.

Marketing myopia

Edit

Question 4

Appeared in Year: 2019

Question MCQ▾

According to Peattie, how many phases does ‘Green Marketing’ have? (June Paper-2)

Choices

Choice (4)Response

a.

Three

b.

Five

c.

Four

d.

Two

Edit