Marketing Management-Customer Relationship Management [NTA-NET (UGC-NET) Management (& Allied Subjects) (17)]: Questions 1 - 4 of 23

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Question 1

Question MCQ▾

People within an organization are internal customers, which of the following is not an obvious internal customer grouping?

Choices

Choice (4)Response

a.

Opposers

b.

Neutrals

c.

Behaviourist

d.

Supporters

Edit

Question 2

Question MCQ▾

Relationship marketing is concerned with:

Choices

Choice (4)Response

a.

Societal marketing.

b.

Finding and winning new customers.

c.

Ethical marketing

d.

Retaining existing customers

Edit

Question 3

Question MCQ▾

Corporate social responsibility refers to:

Choices

Choice (4)Response

a.

The ethical principle that an organization should be accountable for the effect of its behaviour on society

b.

Organized action against business practices not in the interests of consumers

c.

The combination of traditions, values and attitudes of the society in which an individual lives

d.

None of the above

Edit

Question 4

Question Assertion-Reason▾

Assertion(Ꭺ)

Customer integration is a process which puts technology in place that allows customers to process their own transactions and to have direct contact with the organization.

Reason(Ꭱ)

Customer intelligence is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships.

Choices

Choice (4)Response

a.

Both Ꭺ and Ꭱ are false

b.

Ꭺ is true but Ꭱ is false

c.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

d.

Ꭺ is false but Ꭱ is true

Edit