Marketing Management-Concepts (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 1 - 4 of 5

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Question number: 1

» Marketing Management » Concepts

Appeared in Year: 2015

MCQ▾

Question

When the company’s sales person contacts the customer from time to time with suggestions about improved uses of product or additional range of the products, then it is called as: (December)

Choices

Choice (4) Response

a.

Proactive marketing

b.

Relationship marketing

c.

Accountable marketing

d.

Reactive Marketing

Question number: 2

» Marketing Management » Concepts

Appeared in Year: 2012

MCQ▾

Question

Which of the following statement is true? (June Paper II)

Choices

Choice (4) Response

a.

Marketing is also a managerial function involving analysis, planning and control marketing activities in an organization

b.

Marketing–orientation is philosophy, which has to pervade the organization structure

c.

The essence of marketing is a transaction of an exchange.

d.

All a. , b. and c. are correct

Question number: 3

» Marketing Management » Concepts

Appeared in Year: 2012

MCQ▾

Question

A marketing plan is composed of three basic components, namely

1. Objectives

2. Policies

3. Program

4. Procedure

5. Hints

6. Decision

7. Command

8. Periodic

9. Diversity (June Paper II)

Choices

Choice (4) Response

a.

1, 2 and 3 only

b.

5, 7 and 9 only

c.

2, 3 and 9 only

d.

6, 7 and 8 only

Question number: 4

» Marketing Management » Concepts

Appeared in Year: 2013

MCQ▾

Question

Which of the following function involved under marketing management’s function?

1. Collection of market information

2. Marketing coordination

3. Marketing controlling

4. All the above (June Paper II)

Choices

Choice (4) Response

a.

2 & 3

b.

1 & 2

c.

4 only

d.

3 only

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