Marketing Management (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 9 - 12 of 49

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Question number: 9

» Marketing Management » Product Life Cycle

Appeared in Year: 2015

MCQ▾

Question

A state of demand where major part of the market dislikes the product and may even pay the price to avoid it may be called as: (December)

Choices

Choice (4) Response

a.

Distractive Demand

b.

Overfull Demand

c.

Declining demand

d.

Negative Demand

Question number: 10

» Marketing Management » Pricing Methods and Strategies » Pricing Methods

Appeared in Year: 2015

MCQ▾

Question

When the companies pay less attention to its own costs or demands and basis its price largely on competitors’ price then it is known as: (December)

Choices

Choice (4) Response

a.

Going rate pricing

b.

Psychological pricing

c.

Image pricing

d.

Value pricing

Question number: 11

» Marketing Management » Product

Appeared in Year: 2015

Match List-Ⅰ List-Ⅱ▾

Question

Match the items of List-I and List-II (December)
List-Ⅰ List-Ⅱ

(A)

Total adaptation and conformity strategy

(i)

Overcome transport risk by countering perceived risks

(B)

Product Adaptation Strategy

(ii)

Perceived and demonstrable superior products

(C)

Availability and security Strategy

(iii)

Foreign Producer gives a straight copy

(D)

Technical Innovation Strategy

(iv)

Modification to existing products

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (ii)
  • (iii)
  • (i)
  • (iv)

b.

  • (iv)
  • (iii)
  • (i)
  • (ii)

c.

  • (iii)
  • (iv)
  • (i)
  • (ii)

d.

  • (ii)
  • (iii)
  • (iv)
  • (i)

Question number: 12

» Marketing Management » Marketing Mix

Appeared in Year: 2012

MCQ▾

Question

Which of the following is not included in 7 P’s of services marketing? (June Paper II)

Choices

Choice (4) Response

a.

Process

b.

People

c.

Marketing plan

d.

Physical evidence

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