Marketing Management (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 7 - 8 of 11

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Question number: 7

» Marketing Management » Concepts

Appeared in Year: 2015

MCQ▾

Question

When the company’s sales person contacts the customer from time to time with suggestions about improved uses of product or additional range of the products, then it is called as: (December)

Choices

Choice (4) Response
a.

Proactive marketing

b.

Relationship marketing

c.

Accountable marketing

d.

Reactive Marketing

Question number: 8

» Marketing Management » Brands » Share Increasing Strategies

Appeared in Year: 2015

MCQ▾

Question

From the given columns which of the combinations best describe the concepts of product hierarchy?

Table showing the combinations best describe the concepts of product hierarchy

Shows the the combinations best describe the concepts of product hierarchy

  1. Need Family

  2. Product family

  3. Product class

  4. Product line

I. The core need that underlines the existence of a product family

II. Group of items within a product line that share one of several possible forms of the product

III. Group of products within the product family recognized as having a certain functional coherence

IV. All the product classes that can satisfy a core need with reasonable effectiveness

(December)

Choices

Choice (4) Response
a.

Only (1) - (I), (2) - (IV) and (3) - (III) are correct

b.

Only (1) - (I), (2) - (III) and (3) - (IV) are correct

c.

Only (2) - (IV), (3) - (III) and (4) - (II) are correct

d.

Only (1) - (I), (2) - (III), (3) - (ii) and (4) - (IV) are correct

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