Marketing Management (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 1 - 6 of 21

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Question number: 1

» Marketing Management » Brands » Concept

Appeared in Year: 2014

MCQ▾

Question

Branding seeks (June Paper II)

Choices

Choice (4) Response

a.

To differentiate the product

b.

To sell the product in different countries

c.

To charge differential price

d.

To give attractive name to a product

Question number: 2

» Marketing Management » Product Life Cycle

Appeared in Year: 2014

MCQ▾

Question

Pricing decisions are most complex at which stage of the product life cycle? (June Paper II)

Choices

Choice (4) Response

a.

Growth

b.

Maturity

c.

Introduction

d.

Decline stage

Question number: 3

» Marketing Management » Marketing Research » Sources of Information

Appeared in Year: 2014

MCQ▾

Question

Pepsico used ________ to enter the Indian market in the early 1980s. (June Papar II)

Choices

Choice (4) Response

a.

Multistage marketing

b.

Meta marketing

c.

Mega marketing

d.

Micro marketing

Question number: 4

» Marketing Management » Marketing Research » Data Collection

Appeared in Year: 2014

MCQ▾

Question

The most widely used method of collecting the primary data is (June Paper II)

Choices

Choice (4) Response

a.

Experimental Research

b.

Statistical Research

c.

Survey Research

d.

Observation Research

Question number: 5

» Marketing Management » New Product Development

Appeared in Year: 2014

MCQ▾

Question

In the model of consumer adoption of new products developed by Everitt M. Rogers, the first category of people to adopt a new product is called (June Paper II)

Choices

Choice (4) Response

a.

Early adopters

b.

Initial adopters

c.

First users

d.

Innovators

Question number: 6

» Marketing Management » Understanding Customer and Competition

Appeared in Year: 2014

MCQ▾

Question

The competition commission of India has no rule in regulating which of the following? (June)

Choices

Choice (4) Response

a.

Unfair Trade Practices

b.

Mergers and Acquisitions

c.

Restrictive Trade Agreements

d.

Abuse of Market Power

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