Managerial Economics-Demand Analysis [NTA-NET (UGC-NET) Management (& Allied Subjects) (17)]: Questions 1 - 6 of 141
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Question 1
Question MCQ▾
Market modification and product modification strategies used in which stage of “PLC” ,
Choices
Choice (4) | Response | |
---|---|---|
a. | Decline stage | |
b. | Growth stage | |
c. | Introduction stage | |
d. | Maturity stage |
Question 2
Question MCQ▾
In the classification of adopters given by the Rogers the smallest proportion is that of
Choices
Choice (4) | Response | |
---|---|---|
a. | Laggards | |
b. | Early Majority | |
c. | Innovators | |
d. | Late Majority |
Question 3
Question MCQ▾
Low price and the low expenditures marketing strategy opted is called
Choices
Choice (4) | Response | |
---|---|---|
a. | slow skimming strategy | |
b. | Rapid skimming strategy | |
c. | Slow penetration strategy | |
d. | Rapid penetration strategy |
Question 4
Question MCQ▾
‘Product Line’ refers to
Choices
Choice (4) | Response | |
---|---|---|
a. | A set of all products offered for sale by a company | |
b. | A specific product or brand | |
c. | A group of closely related products | |
d. | All of the above |
Question 5
Question MCQ▾
Those consumer goods for which a group of buyer are habitually willing to make a special purchasing effort, known as
Choices
Choice (4) | Response | |
---|---|---|
a. | Specialty goods | |
b. | Shopping goods | |
c. | Convenience goods | |
d. | Question does not provide sufficient data or is vague |
Question 6
Question MCQ▾
The customer category who are more price conscious and conservatism, best to adopt a new product are
Choices
Choice (4) | Response | |
---|---|---|
a. | Laggards | |
b. | Late Majority | |
c. | Innovators | |
d. | Early Majority |