Managerial Economics-Advertising (CBSE-NET (UGC) Management (Paper-II & Paper-III)): Questions 1 - 1 of 1

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Question number: 1

» Managerial Economics » Advertising

Appeared in Year: 2014

Match List-Ⅰ List-Ⅱ▾

Question

Indicate the correct code matching the items in List – I with those in List – II as follows: (June)
List-Ⅰ List-Ⅱ

(A)

Optimal promotion mix

(i)

Advertising scheduling

(B)

Competitive parity in advertising

(ii)

Marginal equivalence of advertising

(C)

Promotional elasticity of product

(iii)

Variations in advertising

(D)

Pulsing advertising

(iv)

Advertising expenditure

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (iii)
  • (iv)
  • (i)
  • (ii)

b.

  • (iii)
  • (ii)
  • (iv)
  • (i)

c.

  • (ii)
  • (iv)
  • (iii)
  • (i)

d.

  • (ii)
  • (i)
  • (iii)
  • (iv)

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