Managerial Economics [NTA-NET (UGC-NET) Management (& Allied Subjects) (17)]: Questions 18 - 22 of 282

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Question 18

Question MCQ▾

High price and the low promotional expenditures marketing strategy opted, is called

Choices

Choice (4)Response

a.

slow skimming strategy

b.

Rapid skimming strategy

c.

Rapid penetration strategy

d.

Slow penetration strategy

Edit

Question 19

Question MCQ▾

Low price and the heavy promotional expenditures marketing strategy opted, known as

Choices

Choice (4)Response

a.

Rapid penetration strategy

b.

slow skimming strategy

c.

Rapid skimming strategy

d.

Slow penetration strategy

Edit

Question 20

Question MCQ▾

When the product are purchased after visiting so many completing stores and comparing the different alternatives offered by different manufacturers and retailers, are known as

Choices

Choice (4)Response

a.

Convenience goods

b.

Shopping goods

c.

Specialty goods

d.

Question does not provide sufficient data or is vague

Edit

Question 21

Question MCQ▾

Which product that the consumers wants to purchase frequently, immediately and with a minimum of effort?

Choices

Choice (4)Response

a.

Specialty goods

b.

Convenience goods

c.

Shopping goods

d.

Question does not provide sufficient data or is vague

Edit

Question 22

Appeared in Year: 2014

Question Match List-Ⅰ List-Ⅱ▾

Indicate the correct code matching the items in List – I with those in List – II as follows: (June)

List-ⅠList-Ⅱ
(A)

Optimal promotion mix

(i)

Advertising scheduling

(B)

Competitive parity in advertising

(ii)

Advertising expenditure

(C)

Promotional elasticity of product

(iii)

Variations in advertising

(D)

Pulsing advertising

(iv)

Marginal equivalence of advertising

Choices

Choice (4)Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (iv)
  • (ii)
  • (iii)
  • (i)

b.

  • (ii)
  • (iii)
  • (i)
  • (iv)

c.

  • (ii)
  • (iii)
  • (iv)
  • (i)

d.

  • (i)
  • (iv)
  • (iii)
  • (ii)

Edit