Managerial Economics [NTA-NET (UGC-NET) Management (& Allied Subjects) (17)]: Questions 18 - 22 of 282
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Question 18
Question MCQ▾
High price and the low promotional expenditures marketing strategy opted, is called
Choices
Choice (4) | Response | |
---|---|---|
a. | slow skimming strategy | |
b. | Rapid skimming strategy | |
c. | Rapid penetration strategy | |
d. | Slow penetration strategy |
Question 19
Question MCQ▾
Low price and the heavy promotional expenditures marketing strategy opted, known as
Choices
Choice (4) | Response | |
---|---|---|
a. | Rapid penetration strategy | |
b. | slow skimming strategy | |
c. | Rapid skimming strategy | |
d. | Slow penetration strategy |
Question 20
Question MCQ▾
When the product are purchased after visiting so many completing stores and comparing the different alternatives offered by different manufacturers and retailers, are known as
Choices
Choice (4) | Response | |
---|---|---|
a. | Convenience goods | |
b. | Shopping goods | |
c. | Specialty goods | |
d. | Question does not provide sufficient data or is vague |
Question 21
Question MCQ▾
Which product that the consumers wants to purchase frequently, immediately and with a minimum of effort?
Choices
Choice (4) | Response | |
---|---|---|
a. | Specialty goods | |
b. | Convenience goods | |
c. | Shopping goods | |
d. | Question does not provide sufficient data or is vague |
Question 22
Appeared in Year: 2014
Question Match List-Ⅰ List-Ⅱ▾
Indicate the correct code matching the items in List – I with those in List – II as follows: (June)
List-Ⅰ | List-Ⅱ |
(A) Optimal promotion mix | (i) Advertising scheduling |
(B) Competitive parity in advertising | (ii) Advertising expenditure |
(C) Promotional elasticity of product | (iii) Variations in advertising |
(D) Pulsing advertising | (iv) Marginal equivalence of advertising |
Choices
Choice (4) | Response | |
---|---|---|
| ||
a. |
| |
b. |
| |
c. |
| |
d. |
|