NTA-NET (UGC-NET) Home Science (12) Resource Management-Consumer Study Material (Page 2 of 4)
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Customer Relations
Introduction
The word “Customer” is derived from the word “custom” which means habit and the term customer is used to define a person who frequently goes to one place in order to buy some products.
Classification of Customers
There are two types of customers:
- Internal customer: Internal customers include those employees who work in different departments and in different branches as well.
- External customer: External customer include guest from corporate, travel agents and free independent traveler, group inclusive tour etc.
Customer Re…
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Consumer Behaviour Models: What is Consumer Behaviour? - Nicosia Model: By Francesco M. Nicosia in 1966
What is Consumer Behaviour?
Consumer buying behavior is the sum total of a consumer՚s attitudes, preferences, intentions and decisions while purchasing product or service.
Nicosia Model: By Francesco M. Nicosia in 1966
Nicosia model shows the relations…
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