NTA-NET (UGC-NET) Commerce (08) Marketing Management-Marketing Planning, Organising and Control Study Material (Page 9 of 23)

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About Managing Conflicts: The Traditional View of Conflict, the Interactionist View of Conflict, Resolution-Focused View of Conflict

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About Managing Conflicts

  • There has been no shortage of definitions of conflict, but common to most is the idea that conflict is a perception.
  • If no one is aware of a conflict, then it is generally agreed no conflict exists. Also needed to begin the conflict process are opposition or incompatibility and some form of int…

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The Conflict Process: Potential Opposition or Incompatibility, Cognition and Personalization, Intentions, Behaviour, Outcomes

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The Conflict Process

Image Shows the Conflict Process

Potential Opposition or Incompatibility

  • The first step in the conflict process is the appearance of conditions that create opportunities for conflict to arise.
  • These conditions need not lead directly to conflict, but one of them is necessary if conflict is to surface
  • Communication A review of the research suggests that differing word connotations, ja…

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