NTA-NET (UGC-NET) Commerce (08) Marketing Management-Marketing Planning, Organising and Control Study Material (Page 8 of 23)

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Approaches to Organisational Change: Kotter՚s Eight Step Model for Implementing Change

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Approaches to Organisational Change

  • Lewin Three Step Model: Kurt Lewin argued that successful change in organizations should follow three steps: unfreezing the status quo, movement to a desired end state, and refreezing the new change to make it permanent.
  • The status quo is an equilibrium state. To move from equilibrium — to overcome the pressures of both individual resistance and group conformity — unfreezing. The status quo is an equilibrium state. To move from equilibrium — to overcome the pressures of both individual resistance and group conformity — unfreezing must happen in one of three ways
  • The driving forces, which direct behaviour away fro…

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Organisational Development: Sensitivity Training , Survey Feedback , Process Consultation , Intergroup Development , Appreciative Inquiry

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  • Organizational development (OD) is a collection of change methods that try to improve organizational effectiveness and employee well-being
  • These are the underlying values in most OD efforts:
  • Respect for people. Individuals are perceived as responsible, conscientious, and caring. They should be treated with dignity and respect.
  • Trust and support. An effective and healthy organization is characterized by trust, authenticity, openness, and a supportive climate.
  • Power equalization. Effective orga…

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