NTA-NET (UGC-NET) Commerce (08) Marketing Management-Marketing Planning, Organising and Control Study Material (Page 10 of 23)
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The Negotiation Process: Preparation and Planning, Definition of Ground Rules, Clarification and Justification, Bargaining and Problem Solving, Closure and Implementation
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The Negotiation Process
- It views negotiation as made up of five steps:
- preparation and planning,
- definition of ground rules,
- clarification and justification,
- bargaining and problem solving, and
- Closure and implementation.
- Preparation and planning what՚s the nature of the conflict? what՚s the history leading up to thi…
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BCG Matrix: Stars, Cash Cows, Question Marks, Dogs, Steps in Framing BCG Matrix, Decisions Taken Based on BCG Matrix, Advantages, Limitations
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BCG Matrix
- It is also known as growth share matrix
- It is a corporate planning tool used for depiction of firm՚s brand portfolio or strategic business units (SBU)
- The factors considered are relative market share and spread of market growth
- The Boston Consulting group proposed it.
- It studies the strategic position of the business portfolio and identifies its poten…
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