NTA-NET (UGC-NET) Commerce (08) Marketing Management-Elements of Consumer Behaviour, Market Segmentation Study Material (Page 6 of 11)

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What is Learning? What is Its Significance?

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  • Learning is natural act of living creature in which each change personality, performance and behaviour.
  • It is the process of acquiring new knowledge, skills and values which relatively changes the behaviour of individual. In organization, various people with varieties of skills, know…

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Learning Process: Stimulus, Response, Motivation, Rewards

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Learning Process

Image Shows Learning Process
  • Stimulus: In learning process, there should be stimulus to the learner. Stimulus is the source of motivation or incentives. Learner should be clear about stimulus. There will be no learning takes place if there is no stimulus or learner has not understood the stimulus. Such stimulus can be –
    • expansion of knowledge, skills and abilities,
    • improving quality of work life,
    • productivity and profitability,
    • effectiveness,
    • career advancement,
    • Financial and non-financial rewards.
  • Response: Response is the reaction of learner towards the stimulus. This means, response in learning process is the outcome of first step. To take place the learning, learner s…

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