NTA-NET (UGC-NET) Commerce (08) Marketing Management-Direct Marketing Study Material (Page 1 of 1)

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Direct Marketing: Definition, Tools of Direct Marketing, Advantages of Direct Marketing, Disadvantages of Direct Marketing

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Direct Marketing

  • Direct marketing is channel through which the firm communicates to its customers on one-to-one basis and sells its goods and services directly. Direct marketing is an advertising strategy that relies on the individual distribution …

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Impact of Direct Marketing: Channels of Direct Marketing, Advantages of Direct Marketing, Disadvantages of Direct Marketing

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Impact of Direct Marketing

  • It is also known as direct selling, mail order selling and catalogue selling.
  • In simple terms it means sending the promotional message to customer directly.
  • It is the avoidance of mass medium like advertising on television, radio etc.
The Direct Marketing

Impact of Direct Marketing

It leads to following responses from customer:

  • Inquiry (…

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