NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 1 of 427

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Question

Market modification and product modification strategies used in which stage of “PLC”,

Choices

Choice (4) Response

a.

Introduction stage

b.

Maturity stage

c.

Growth stage

d.

Decline stage

Topic %Score

%Score

Ques. Time s

Answer

b.

Explanation

  • During maturity stage, it is characterized by a continuous decline in the growth rate of its sales volume due to more competitors, therefore, Market modification and product modification strategies used in maturity stage of “PLC”.
  • On the other hand, Introduction stage is the first stage of the PLC and started with the launching of new product in the market.
  • Growth is the stage during which the product is accepted by consumers characterized by a rapid increase in its sales volume and profits. Decline is the final stage of the product, at that time product becomes obsolete in the market.
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