Marketing Management-Product Decisions (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 19 - 21 of 21

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Question number: 19

» Marketing Management » Product Decisions

MCQ▾

Question

Low price and the heavy promotional expenditures marketing strategy opted, known as

Choices

Choice (4) Response
a.

Slow penetration strategy

b.

slow skimming strategy

c.

Rapid skimming strategy

d.

Rapid penetration strategy

Question number: 20

» Marketing Management » Product Decisions

MCQ▾

Question

When the product are purchased after visiting so many completing stores and comparing the different alternatives offered by different manufacturers and retailers, are known as

Choices

Choice (4) Response
a.

Convenience goods

b.

Shopping goods

c.

Specialty goods

d. Question does not provide sufficient data or is vague

Question number: 21

» Marketing Management » Product Decisions

MCQ▾

Question

Which product that the consumers wants to purchase frequently, immediately and with a minimum of effort?

Choices

Choice (4) Response
a.

Convenience goods

b.

Shopping goods

c.

Specialty goods

d. None of the above

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