Marketing Management-Product Decisions (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 13 - 18 of 21

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Question number: 13

» Marketing Management » Product Decisions

MCQ▾

Question

Product mix is

Choices

Choice (4) Response

a.

Three dimensional

b.

Four dimensional

c.

Two dimensional

d.

One dimensional

Question number: 14

» Marketing Management » Product Decisions

Appeared in Year: 2013

Match List-Ⅰ List-Ⅱ▾

Question

Match the item of the list-1 with the items of list-2 and select the correct the answer: (December, Paper- III, UGC NET)
List-Ⅰ List-Ⅱ

(A)

Alderfer

(i)

ERG Theory

(B)

Herzberg

(ii)

Two factors Theory

(C)

Abraham Maslow

(iii)

Need Hierarchy Theory

(D)

McClelland

(iv)

Achievement Motivation Theory

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (ii)
  • (iii)
  • (iv)
  • (i)

b.

  • (i)
  • (iii)
  • (iv)
  • (ii)

c.

  • (i)
  • (ii)
  • (iii)
  • (iv)

d.

  • (iv)
  • (i)
  • (iii)
  • (ii)

Question number: 15

» Marketing Management » Product Decisions

MCQ▾

Question

Which product having tangible and intangible features?

Choices

Choice (4) Response

a.

Symbolic Product

b.

Augmented Product

c.

Core Product

d.

All of the above

Question number: 16

» Marketing Management » Product Decisions

MCQ▾

Question

Which is not the stage of “PLC”

Choices

Choice (4) Response

a.

Saturation

b.

Sales

c.

Growth

d.

Decline

Question number: 17

» Marketing Management » Product Decisions

MCQ▾

Question

High price and high promotion marketing strategy opted in the introduction stage of “PLC”, is called

Choices

Choice (4) Response

a.

Rapid penetration strategy

b.

Slow penetration strategy

c.

Rapid skimming strategy

d.

slow skimming strategy

Question number: 18

» Marketing Management » Product Decisions

MCQ▾

Question

High price and the low promotional expenditures marketing strategy opted, is called

Choices

Choice (4) Response

a.

Rapid skimming strategy

b.

Slow penetration strategy

c.

slow skimming strategy

d.

Rapid penetration strategy

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